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The Public Discourse of the Corporate Citizen

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Abstract

The discursive responsibilities of citizenship demand a dialogic mode of corporate behavior characterized by demonstrations of respect, commitment, and exposure. Issues management that integrates strategic business goals with dialogic public communication efforts will better meet the discursive requirements of full membership in civil society.

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Authors and Affiliations

  1. University of Northern Iowa,

    David H Saiia & Dale Cyphert

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  1. David H Saiia
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  2. Dale Cyphert
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Saiia, D., Cyphert, D. The Public Discourse of the Corporate Citizen. Corp Reputation Rev 6, 47–57 (2003). https://doi.org/10.1057/palgrave.crr.1540189

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  • DOI: https://doi.org/10.1057/palgrave.crr.1540189

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