2002 | Buch
Building Great Customer Experiences
verfasst von: Colin Shaw, John Ivens
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
2002 | Buch
verfasst von: Colin Shaw, John Ivens
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.