Abstract
Public diplomacy may not be a current term in China, yet China has certainly developed a remarkable array of activities that together form a consistent and quite effective public diplomacy policy. Perceptions and the behaviour of both China’s domestic and international publics are having a growing impact on China’s foreign policy. Rising to play a more substantial role in world politics and economics, and often feeling misjudged by the international community, the Chinese leadership is increasingly making effective use of public diplomacy tools to project an image of China that in their view does more justice to reality: China as a trustworthy, cooperative, peace-loving, developing country that takes good care of its enormous population. Examples of this are China’s role as honest broker and responsible world power in the North Korean nuclear crisis, China’s campaign to win the 2008 Olympic Games, and its policy to convince neighbouring countries that they do not have to fear a rising China.
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Notes
See the chapter in this book by B. Hocking; and Jarol B. Manheim, Strategic Public Diplomacy and American Foreign Policy: The Evolution of Influence (New York: Oxford University Press, 1994).
For a first step in the analysis of national images projected by The Beijing Review in the period 1958–2002 and the Government Work Reports in the period 1954–2000, see Hongying Wang, ‘National Image-Building and Chinese Foreign Policy’, China: An International Journal, vol. 1, no. 1, March 2003, pp. 46–72.
See, for example, Evelyn Goh, ‘A Chinese Lesson for the US: How to Charm South-East Asia’, The Straits Times, 31 October 2003; and
Jane Perlez, ‘The Charm from Beijing’, New York Times, 9 October 2003.
Joseph S. Nye, Soft Power: The Means to Success in World Politics (Cambridge MA: Perseus Publishing, 2004).
Jane Perlez, ‘Chinese Move to Eclipse US Appeal in South [corrected as ‘South-East’ on 19 November 2004] Asia’, New York Times, 18 November 2004; and
Eric Teo Chu Cheow, ‘China’s Rising Soft Power in South-East Asia’, PacNet 19A, 3 May 2004, www.csis.org/pacfor/pac0419A.pdf.
See, for example, Liu Xiaoming, ‘Remarks at Farewell Reception for Ambassador Li’, 29 January 2001, www.china-embassy.org.
See, for example, interview of Xue by Garrie van Pinxteren, ‘Xue praat ook over mensenrechten’ [Xue also discusses human rights], NRC, 30 August 2003;
and interview of Xue by Anne Meydam, ‘In China is een hoop te verbeteren’ [There is much to be improved in China], Trouw, 9 September 2003. The diary (Hollands Dagboek) by Han Xueqin was published in NRC during autumn 2003.
Agence France Presse, ‘Beijing Lashes Out at Western Media Coverage of China’, 22 August 2003.
See, for example, William R. Hawkins, ‘Chamber of Commerce Needs a Philosophy Seminar’, US Business and Industry Council, 15 May 2001, www.unsustainable.org.
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© 2005 Ingrid d’Hooghe
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d’Hooghe, I. (2005). Public Diplomacy in the People’s Republic of China. In: Melissen, J. (eds) The New Public Diplomacy. Studies in Diplomacy and International Relations. Palgrave Macmillan, London. https://doi.org/10.1057/9780230554931_5
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DOI: https://doi.org/10.1057/9780230554931_5
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