Skip to main content
SpringerLink
Log in

Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding

  • Book Review
  • Published:
Journal of Brand Management Aims and scope Submit manuscript

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Author information

Authors and Affiliations

  1. Keith Dinnie

Authors
  1. Keith Dinnie
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Keith Dinnie.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Dinnie, K. Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. J Brand Manag 16, 496–498 (2009). https://doi.org/10.1057/bm.2008.37

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1057/bm.2008.37

Search

Navigation