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Country image and international tertiary education

  • Nation Branding
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Abstract

Researchers have investigated the effects of country image on consumers' product evaluations for over three decades. These studies, however, concentrate mainly on manufactured products, disregarding services. To fill gaps in the literature, this paper proposes the conceptual model of country image effects on international tertiary education. Five research propositions are developed around the proposed conceptual model, and implications for future research are presented.

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Authors and Affiliations

  1. Department Of Marketing, University Of Otago, PO Box 56, Dunedin, New Zealand

    N Srikatanyoo

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  1. N Srikatanyoo
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  2. J Gnoth
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Correspondence to N Srikatanyoo.

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Srikatanyoo, N., Gnoth, J. Country image and international tertiary education. J Brand Manag 10, 139–146 (2002). https://doi.org/10.1057/palgrave.bm.2540111

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  • DOI: https://doi.org/10.1057/palgrave.bm.2540111

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