Part VII: Managing Reputation: Pursuing Everyday Excellence: Corporate reputation and external affairs management

Abstract

The final session examined critical issues raised in the practice of reputation management. Panelists presented research about the structure of departments devoted to external affairs, investor relations and the emerging nature of the reputation consultancy industry. Three panelists evaluated the interaction between reputation and identity, confronting a theoretical perspective with a more practical view.

Organizational Images: Between Being and Appearing - Nicola Marziliano, Nokia Telecommunications

Corporate Reputation and External Affairs Management - James E. Post and Jennifer J. Griffin, School of Management, Boston University

The Rise of Investor Relations Departments in the Fortune 500 Industrials - Hayagreeva Rao, Emory University

Integrating Corporate Culture, Identity and Image: An Emerging Industry? - Majken Schultz, Lars Ervolder and Jannik Hultén, Copenhagen Business School

Corporate Identity: What of It, Why the Confusion, and What's Next? - John M.T. Balmer, University of Strathclyde

The Image Cascade and the Formation of Corporate Reputations - Violina P. Rindova, New York University

The conference chair Charles Fombrun (New York University) concluded the intensive two-day conference by highlighting the convergences among session participants. He also reminded everyone about the imminent publication of the Corporate Reputation Review. In closing, he invited participants to plan for 'Reputation II': The annualized conference will next be hosted by Cees van Riel (Erasmus University) in The Netherlands on January 16, 1998, in Amsterdam.