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The Global Reputation Quotient Project: First Steps Towards a Cross-Nationally Valid Measure of Corporate Reputation

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Authors and Affiliations

  1. Rutgers University,

    N A Gardberg

  2. Stern School of Business, New York University,

    C J Fombrun

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  1. N A Gardberg
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  2. C J Fombrun
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Gardberg, N., Fombrun, C. The Global Reputation Quotient Project: First Steps Towards a Cross-Nationally Valid Measure of Corporate Reputation. Corp Reputation Rev 4, 303–307 (2002). https://doi.org/10.1057/palgrave.crr.1540151

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  • DOI: https://doi.org/10.1057/palgrave.crr.1540151

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