Abstract
M-commerce has been heralded repeatedly as the new service frontier of the millennium. Present market reality, however, seems to be less optimistic. Therefore, the current study explores the factors contributing to the adoption of mobile services in a context of wireless finance. The technology acceptance model was used as a point of departure. For this study, perceived cost, system quality and social influence were added to the model, and the latter two displayed significant effects in the empirical research. Moderating effects of the variables age, computer skills, mobile technology readiness and social influence were investigated, all of which proved to be relevant in the context presented.
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Kleijnen, M., Wetzels, M. & de Ruyter, K. Consumer acceptance of wireless finance. J Financ Serv Mark 8, 206–217 (2004). https://doi.org/10.1057/palgrave.fsm.4770120
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DOI: https://doi.org/10.1057/palgrave.fsm.4770120
Keywords
- banking
- customer relations
- e-business
- e-commerce
- financial brokers
- financial engineering
- financial institutions
- financial marketing
- financial models
- financial planning
- financial training
- insurance
- intermediation
- knowledge management
- management
- marketing
- marketing strategy
- pensions
- services quality
- virtual organisations
- Wireless finance
- technology adoption
- partial least squares