Abstract
Export marketing literature supports the view that firm size is positively related to export intensity. Although the empirical findings have been mixed, a number of theoretical arguments are used to support this proposition, i.e., international marketing economies of scale, limited managerial and financial resources of small firms, decisionmaker's risk perception. Based on a large survey of the Italian manufacturing industry, the article falsifies the proposition and challenges some widely held assumptions in export marketing literature.
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*Andrea Bonaccorsi is Assistant Professor of International Marketing in the Department of Business Administration at the University of Pisa, Italy. His research interests include export marketing, the role of interorganizational relations in the innovation process, and the cognitive approach to organizations.
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Bonaccorsi, A. On the Relationship Between Firm Size and Export Intensity. J Int Bus Stud 23, 605–635 (1992). https://doi.org/10.1057/palgrave.jibs.8490280
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DOI: https://doi.org/10.1057/palgrave.jibs.8490280