Abstract
In increasingly complex global competition, multinational firms, U.S. and foreign alike, have stepped up international sourcing of components and finished products to serve various markets. Since an increasing portion of global competition is shaped by European and Japanese multinational firms with due emphasis on product quality and manufacturing, it is an opportune time to examine the like among their product development, manufacturing, and sourcing activities. Those European and Japanese multinational firms marketing products in the United States are chosen as subjects of this study.
The purpose of this paper is twofold. First, a taxonomy of sourcing strategies is developed to systematically identify a variety of sourcing patterns. This taxonomy helps resolve some of the conceptual ambiguities and paves the way for further empirical investigation. Second, based on a few variables identified in the taxonomy, performance implications of various sourcing strategies are explored.
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*Masaaki Kotabe is Assistant Professor of Marketing and International Business at the University of Texas at Austin. His major research interests include global sourcing, competitive strategy, and technology issues. Professor Kotabe's previous work has appeared in such journals as Journal of International Business Studies, Columbia Journal of World Business, Journal of Marketing, Journal of Business Research, and International Marketing Review.
**Janet Y. Murray is a doctoral candidate in marketing at the University of Missouri-Columbia. Her research interests include strategic alliances and global competitive strategy.
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Kotabe, M., Murray, J. Linking Product and Process Innovations and Modes of International Sourcing in Global Competition: A Case of Foreign Multinational Firms. J Int Bus Stud 21, 383–408 (1990). https://doi.org/10.1057/palgrave.jibs.8490339
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DOI: https://doi.org/10.1057/palgrave.jibs.8490339