Abstract
In this study, businesses competing in global industries were categorized into three groups according to the integration-responsiveness framework for conceptualizing industry pressures confronting business competing internationally. Using this framework, contextual conditions associated with each group were examined. Competitive attributes distinguishing each group were then identified to clarify alternate business-level strategies for competing within a global industry context. Beyond providing additional insight into the nature of competition in global industries, several broad extensions to the integration-responsiveness framework are suggested.
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*Kendall Roth is Assistant Professor of International Business at the University of South Carolina. He earned his Ph.D. at the University of South Carolina. His current research interests focus on the content of international strategy and the strategic control of multinational corporations.
**Allen J. Morrison is Assistant Professor of Business Policy at the University of Western Ontario. His research interests are in the areas of world product mandates competition in global industries, and the strategic management of multinational corporations.
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Roth, K., Morrison, A. An Empirical Analysis of the Integration-Responsiveness Framework in Global Industries. J Int Bus Stud 21, 541–564 (1990). https://doi.org/10.1057/palgrave.jibs.8490341
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DOI: https://doi.org/10.1057/palgrave.jibs.8490341