Abstract
There has been a growing interest in how follower firms can compete with industry leaders. This article documents the use of international strategies by some non-dominant firms to avoid direct competition with industry leaders. Twenty-five cases of international strategies used by non-dominant firms in a variety of industries were cluster analyzed to identify common strategies. Seven different strategies were identified together with their attendant firm characteristics, stage of industry internationalization, and underlying competitive logic.
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*Briance Mascarenhas is an Assistant Professor of international management and business strategy at Rice University. The author would like to thank the reviewers for their helpful comments.
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Mascarenhas, B. International Strategies of Non-Dominant Firms. J Int Bus Stud 17, 1–25 (1986). https://doi.org/10.1057/palgrave.jibs.8490414
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DOI: https://doi.org/10.1057/palgrave.jibs.8490414