Abstract
The research focuses on the export expansion process of small and middle-sized manufacturing firms and some of its correlates: diversification and geographical market distribution, means of acquiring information and modes of international distribution. The study reveals the overwhelming influence on export expansion of information acquired from business transactions as opposed to reliance on private or public information services. The impact of market diversification and its nature is confirmed. Policy implications are suggested.
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*Jean-Emile Denis, Professor of International Business, Faculty of Administration, University of Ottawa, and Daniel Depelteau, Center for International Business Studies, HEC, Université de Montréal (Canada). The authors express their gratitude for the comments and suggestions provided by the anonymous reviewers.
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Denis, JE., Depelteau, D. Market Knowledge, Diversification and Export Expansion. J Int Bus Stud 16, 77–89 (1985). https://doi.org/10.1057/palgrave.jibs.8490460
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DOI: https://doi.org/10.1057/palgrave.jibs.8490460