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Trade Shows, Trade Missions and State Governments: Increasing FDI and High-Tech Exports

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In this paper we propose that states which attract comparatively more FDI should concentrate on activities designed to draw additional foreign investment rather than on activities designed to promote exports. Results indicate that states with comparatively more FDI have greater success in their use of trade missions for the purpose of inward FDI attraction and in their use of trade shows to promote high-tech exports.

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*Timothy J. Wilkinson (Ph.D., University of Utah) is an assistant professor of International Business and Marketing in the Department of Marketing at the University of Akron.

**Lance Eliot Brouthers (Ph.D., University of Florida; Ph.D., Florida State University) is an associate professor in the Division of Management and Marketing at the University of Texas at San Antonio.

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Wilkinson, T., Eliot Brouthers, L. Trade Shows, Trade Missions and State Governments: Increasing FDI and High-Tech Exports. J Int Bus Stud 31, 725–734 (2000). https://doi.org/10.1057/palgrave.jibs.8490932

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  • DOI: https://doi.org/10.1057/palgrave.jibs.8490932

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