Abstract
The study investigates the impact of patriotism, nationalism and internationalism as antecedents to consumer ethnocentrism in Turkey and the Czech Republic. Controlling for demographics, the findings indicate that the impact of patriotism and nationalism is not consistent across the two countries. Consumer ethnocentrism in Turkey is fueled by patriotism, and in the Czech Republic by nationalism. Internationalism does not have a significant effect on consumer ethnocentrism in either country. Managerial implications of these findings are considered and future research directions are identified.
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*George Balabanis is senior lecturer in Marketing and Strategy at the City University Business School, London. His research interests include international marketing and e-commerce.
**Adamantios Diamantopoulos is Professor of Marketing and Business Research at Loughborough University Business School. His research interests include sales forecasting, marketing research and international marketing.
***Rene Dentiste Mueller is the director of International Business at the University and College of Charleston. Her research interests include international marketing and crosscultural research.
****T C Melewar is Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include corporate identity and international marketing.
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Balabanis, G., Diamantopoulos, A., Mueller, R. et al. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies. J Int Bus Stud 32, 157–175 (2001). https://doi.org/10.1057/palgrave.jibs.8490943
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DOI: https://doi.org/10.1057/palgrave.jibs.8490943