Abstract
Past studies of the relationship between national cultural distance and entry mode choice have produced conflicting results. Some scholars find cultural distance associated with choosing wholly owned modes; others find cultural distance linked to a preference for joint ventures. In this paper we provide both theoretical and empirical evidence to explain the discrepant findings and thus, help to resolve the national cultural distance paradox.
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*Keith D. Brouthers is a Reader in the Strategic and International Management Department, University of East London, U.K. His research focuses on international strategy and strategic decision-making.
**Lance Eliot Brouthers is Associate Professor in the Division of Management and Marketing, University of Texas-San Antonio. His research focuses on international strategy issues.
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Brouthers, K., Brouthers, L. Explaining the National Cultural Distance Paradox. J Int Bus Stud 32, 177–189 (2001). https://doi.org/10.1057/palgrave.jibs.8490944
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DOI: https://doi.org/10.1057/palgrave.jibs.8490944