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Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities

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Abstract

Researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance relationship. The findings, based on a time series cross-sectional analysis of firms from 12 different industries over a seven-year period, indicate that the impact of multinationality on both financial and operational performance is moderated by firm's R&D and marketing capabilities.

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Authors and Affiliations

  1. Temple University,

    Masaaki Kotabe & Preet S. Aulakh

  2. Drexel University,

    Srini S. Srinivasan

Authors
  1. Masaaki Kotabe
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  2. Srini S. Srinivasan
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  3. Preet S. Aulakh
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*Masaaki Kotabe holds the Washburn Chair of International Business and Marketing and is the director of research at the Institute of Global Management Studies at the Fox School of Business and Management, Temple University. His research interest includes international marketing, global sourcing strategies, international alliances, and issues related to product and process innovations. His most recent books include Global Marketing Management, 2nd ed. (2001) and Market Revolution in Latin America: Beyond Mexico (2001).

**Srini Srinivasan is an Associate Professor at Drexel University, Philadelphia. His research interests include international business, marketing strategy and marketing research.

***Preet S. Aulakh is Associate Professor of Strategy and International Business and the Washburn Research Fellow at the Fox School of Business and Management, Temple University. His research focuses on international technology licensing, cross-border alliance, interorganizational governance, and firm strategies in emerging economies.

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Kotabe, M., Srinivasan, S. & Aulakh, P. Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities. J Int Bus Stud 33, 79–97 (2002). https://doi.org/10.1057/palgrave.jibs.8491006

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  • DOI: https://doi.org/10.1057/palgrave.jibs.8491006

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