Abstract
Traditional revenue or yield management is morphing into a more expansive activity: demand management. To at least some degree, most hoteliers, airlines, and car rental firms already practice yield management activities. Expanding those activities to demand management could enhance profitability and long-run sustainability.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
Author information
Authors and Affiliations
Corresponding author
Additional information
1 Chris K. Anderson is an assistant professor of operations management at the School of Hotel Administration, Cornell University where he teaches and researches revenue management. He has provided revenue management and pricing consulting services across numerous industries including airlines, rental cars, hotels, packaged vacations, consumer packaged goods, and financial services.
2 Bill Carroll is a senior lecturer at Cornell's School of Hotel Administration. He holds a PhD in economics from the Pennsylvania State University and has held senior management positions in the travel industry including Hertz where he was the Division Vice-President for Global Marketing Planning with responsibility for marketing planning, pricing, revenue management, distribution, and executive information systems.
Rights and permissions
About this article
Cite this article
Anderson, C., Carroll, B. Demand management: Beyond revenue management. J Revenue Pricing Manag 6, 260–263 (2007). https://doi.org/10.1057/palgrave.rpm.5160092
Received:
Revised:
Published:
Issue Date:
DOI: https://doi.org/10.1057/palgrave.rpm.5160092