Abstract
Revenue management poses some unique challenges for members of an airline alliance who want to synchronise decision-making to maximise revenues across the alliance network. This paper discusses key challenges in alliance revenue management and its impacts on pricing and capacity planning. Key steps that should be taken into consideration to maximise alliance network revenues are outlined.
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1Ben Vinod serves as Vice President and Chief Innovator at Sabre Airline Solutions. Prior to rejoining Sabre, Vinod served (2000–03) as VP of CRM and Revenue and Price Optimisation at i2. At Sabre (1985–99), Dr Vinod was Vice President of Airline Solutions, responsible for pricing and yield management. He earned a PhD in Industrial Engineering from Purdue University with a concentration in operations research
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Vinod, B. Practice Papers: Alliance revenue management. J Revenue Pricing Manag 4, 66–82 (2005). https://doi.org/10.1057/palgrave.rpm.5170130
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DOI: https://doi.org/10.1057/palgrave.rpm.5170130