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Luxury markets and premium pricing

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Journal of Revenue and Pricing Management Aims and scope

Abstract

The world is getting richer and the consumer has more real disposable income. This phenomenon is being repeated all over the world, whether in China or the USA. This means that consumers are trading up for products that meet their aspiration needs and trading down for products which they perceive as commodities. This paper addresses the issue of the luxurification of society and how organisations are using premium pricing effectively through a series of case studies.

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Authors and Affiliations

  1. VisitScotland, Ocean Point One, 94 Ocean Drive, Edinburgh, EH6 6JH, UK

    Ian Yeoman

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  1. Ian Yeoman
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  2. Una McMahon-Beattie
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Correspondence to Ian Yeoman.

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Yeoman, I., McMahon-Beattie, U. Luxury markets and premium pricing. J Revenue Pricing Manag 4, 319–328 (2006). https://doi.org/10.1057/palgrave.rpm.5170155

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  • DOI: https://doi.org/10.1057/palgrave.rpm.5170155

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