Abstract
The advent of Big Data will have a profound impact on gaining consumer insights, improving process efficiencies and enhancing consumer experience. This article describes the role of Big Data in an organization, its impact on pricing and revenue management, and how it can be leveraged for competitive advantage by travel suppliers, online travel agencies and travel agencies.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
References
Dean, J. and Ghemawat, S. (2004) MapReduce: Simplified data processing on large clusters. Sixth Symposium on Operating System Design and Implementation, OSDI, Vol. 6, December, San Francisco, CA.
Ghemawat, S., Gobioff, H. and Leung, S.-T. (2003) The Google file system. 19th ACM Symposium on Operating Systems Principles, October, Lake George, NY.
Author information
Authors and Affiliations
Additional information
1serves as Chief Scientist and Senior Vice President at Sabre Holdings. Before rejoining Sabre in 2004, he was Vice President of Airline Solutions, responsible for pricing and yield management.
Rights and permissions
About this article
Cite this article
Vinod, B. Leveraging BIG DATA for competitive advantage in travel. J Revenue Pricing Manag 12, 96–100 (2013). https://doi.org/10.1057/rpm.2012.46
Received:
Revised:
Published:
Issue Date:
DOI: https://doi.org/10.1057/rpm.2012.46