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Corporate Reputation and the News Media: The Origin Story

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Abstract

This essay provides the background story on the role that Corporate Reputation Review and its conference, Corporate Reputation, Identity, and Competitiveness played in my research and thinking on corporate reputation as a scholarly endeavor. In particular, this essay discusses the 3rd conference, (including access to the papers, presentations, and speakers), offline discussions with attendees, and the meeting of the minds between Fombrun, van Riel, and Max McCombs, one of the co-authors of the original study on agenda-setting theory. A brief description of the pivotal projects and outcomes of that meeting are discussed.

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Authors and Affiliations

  1. New York University, New York, NY, USA

    Craig E. Carroll

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  1. Craig E. Carroll
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Correspondence to Craig E. Carroll.

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Carroll, C.E. Corporate Reputation and the News Media: The Origin Story. Corp Reputation Rev 20, 165–170 (2017). https://doi.org/10.1057/s41299-017-0038-z

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  • DOI: https://doi.org/10.1057/s41299-017-0038-z

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