Abstract
Creative management is implemented at the pre-design and design stages of the innovation cycle and considers the innovative product as a complex structural. Accordingly, the management associated with the creation of a new system of knowledge, skills and abilities must be in a certain way divided into a number of constituent elements. It should also be noted that creative management should be aimed at the full disclosure of creative abilities of people. The design thinking activates the development of knowledge, skills and abilities, because through the use of a qualitatively different methodical device raises the creative potential to a higher level.
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