Service strategies within the manufacturing sector: benefits, costs and partnership
International Journal of Service Industry Management
ISSN: 0956-4233
Article publication date: 1 December 2001
Abstract
This paper develops a typology of service maneuvers achieved by manufacturing companies. This typology is based on two dimensions: service specificity (split into customer service, product services and service as a product) and organizational intensity (tactical, strategic or cultural).The paper reviews the benefits and costs associated with service maneuvers and discusses their interplay with the typology. A collaborative option is proposed as an original strategy for supporting the challenging process of implementing a service maneuver, and the costs of running this option are developed in the light of the typology.
Keywords
Citation
Mathieu, V. (2001), "Service strategies within the manufacturing sector: benefits, costs and partnership", International Journal of Service Industry Management, Vol. 12 No. 5, pp. 451-475. https://doi.org/10.1108/EUM0000000006093
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited