Creativity in the Initial Phases of Architectural Design

Creativity is viewed as vital for all design actions; however, creativity in general with its related cognition processes has no general theory. Creativity used in architectural design is different than creativity in other domains. This research proposes certain activities of the initial phases of architectural design, in which the role of creativity is distinguished. The research proceeds to present a case study of two architectural design studios in which a VR environment is employed in order to in-vestigate the effect of VR use on the creativity in those design phases. A methodol-ogy of qualitative and quantitative analysis has applied. Various architectural design factors are neutralized to overcome the influence generated from human factors variation and design thinking prejudice in architectural design and the associated ac-tivities.