Effective communication about genetic engineering and food

Discusses the importance of effective risk‐benefit communication about genetic engineering in food production. The consumer, industry and science are all likely to benefit from the creation of an “informed consumer”. There is a need to develop strategies to maximize the effectiveness of such communication, in order to reach target audiences. Risk‐benefit communication is likely to require a different approach to that which has evolved from the communication of risk information alone. Investigates future research needs and concludes that risk‐benefit communication will usefully invoke public debate about future directions for technological evolution and development.