Business Success in the Middle East
1050
Abstract
The Middle East has been overlooked by American companies as a region in which to explore market opportunities. Suggests that this is largely due to ignorance of, and bias towards, the culture and politics of the Middle East. Discusses aspects of Middle East culture and situational determinants which American companies would be wise to assimilate and suggests practices to carry out or avoid when attempting to form business relationships in the Middle East.
Keywords
Citation
Abbasi, S.M. and Hollman, K.W. (1993), "Business Success in the Middle East", Management Decision, Vol. 31 No. 1. https://doi.org/10.1108/00251749310023193
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited