The Technology of Creativity

Reviews the advances in creative thinking since De Bono′s Lateral Thinking, including work on brain hemispheres, with particular reference to practical techniques that can be applied in business. Outlines a general approach, largely concerned with how the creative right brain is best harnessed, and drawing, inter alia, on current research among top British business leaders. Describes a number of specific techniques, including what are termed Chunking, Sleight of Mouth, Reversals, Metaphors, the Meta Model, and different forms of Visualization. Some of these have been developed within Neuro Linguistic Programming (NLP). A new technique, Chunked Reversals, has been developed by the author. These techniques allow, typically, hundreds of ideas to be generated and applied to strategic or operational business objectives, in a more focused way than traditional brainstorming or lateral thinking.