Integrating ethics into the strategic management process: doing well by doing good

Using ethical considerations in strategic decision making will result in the development of the most effective long term and short term strategies. Specifically, ethical criteria must be included as part of the strategic process in before‐profit decisions rather than after‐profit decisions in order to maximize corporate profits and improve strategy development and implementation. This paper presents a system of decision making to achieve this integration which uses an “interest assessment” that involves the analysis of the ethical, social and legal obligations of an organization.