Using a life‐story approach in researching entrepreneurial learning: the development of a conceptual model and its implications in the design of learning experiences

Summarises the conclusions from research which explores how people learn to start and grow high performing businesses. Seeks to understand better the ways in which individuals learn to act entrepreneurially and also suggests how this understanding might influence the design of more effective learning experiences. Proposes a conceptual model of entrepreneurial learning, and assesses its implications for designing entrepreneurship education and development programmes. Findings indicate that there would be benefits from designing development programmes for current and aspirant business owners with a greater emphasis on personal development, based upon the entrepreneurial learning model proposed in the article.