Towards an operations strategy for product‐centric servitization
International Journal of Operations & Production Management
ISSN: 0144-3577
Article publication date: 24 April 2009
Abstract
Purpose
This paper aims to present a framework that will help manufacturing firms to configure their internal production and support operations to enable effective and efficient delivery of products and their closely associated services.
Design/methodology/approach
First, the key definitions and literature sources directly associated with servitization of manufacturing are established. Then, a theoretical framework that categorises the key characteristics of a manufacturer's operations strategy is developed and this is populated using both evidence from the extant literature and empirical data.
Findings
The framework captures a set of operations principles, structures and processes that can guide a manufacturer in the delivery of product‐centric servitized offering. These are illustrated and contrasted against operations that deliver purely product (production operations) and those which deliver purely services (services operations).
Research limitations/implications
The work is based on a review of the literature supported by data collected from an exploratory case study. Whilst it provides an essential platform, further research will be needed to validate the framework.
Originality/value
The principal contribution of this paper is a framework that captures the key characteristics of operations for product‐centric servitized manufacture.
Keywords
Citation
Baines, T., Lightfoot, H., Peppard, J., Johnson, M., Tiwari, A., Shehab, E. and Swink, M. (2009), "Towards an operations strategy for product‐centric servitization", International Journal of Operations & Production Management, Vol. 29 No. 5, pp. 494-519. https://doi.org/10.1108/01443570910953603
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited