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Export education: perceptions of sporadic and regular exporting firms

Saeed Samiee (College of Business Administration, The University of Tulsa, Tulsa, Oklahoma, USA)
Peter G.P. Walters (Faculty of Business and Information Systems, The Hong Kong Polytechnic University, Kowloon, Hong Kong)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 2002

2181

Abstract

Explores perceptions of exporting education in sporadic and regular exporting firms as a means of enhancing organizational knowledge to improve the firm’s long‐term competitive advantage in global markets. Export development and performance are dependent on the acquisition and utilization of relevant knowledge in exporting. An analysis of sporadic and regular exporting firms’ views toward formalized export education programs that contribute to long‐term organizational knowledge is the central focus of this study. Results indicate that sporadic and regular exporting firms, although similar in many respects, vary significantly with regard to export planning activity, educational attainment of employees, export proportion of sales, and exporting experience. In addition, sporadic exporters are less interested in formal export education programs and are more reliant on the government as a source of exporting knowledge and information. The types of information offered through such sources frequently do not lead to a sustainable competitive advantage in exporting and make only a limited contribution to organizational learning. A discriminant model correctly classifies 86 per cent of exporting firms into sporadic and regular groups. Discusses conclusions and managerial implications.

Keywords

Citation

Samiee, S. and Walters, P.G.P. (2002), "Export education: perceptions of sporadic and regular exporting firms", International Marketing Review, Vol. 19 No. 1, pp. 80-97. https://doi.org/10.1108/02651330210419742

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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