Theories of internationalisation and their impact on market entry
Abstract
Discusses four theories of internationalisation: the Uppsala model of internationalisation; the eclectic paradigm and transaction cost analysis; the interactive network approach of the International Marketing and Purchasing Group; and what may be termed the business strategy approach. Suggests that a model incorporating the key elements of each approach could present a more realistic and comprehensive picture of the market entry decision.
Keywords
Citation
Whitelock, J. (2002), "Theories of internationalisation and their impact on market entry", International Marketing Review, Vol. 19 No. 4, pp. 342-347. https://doi.org/10.1108/02651330210435654
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited