The effects of entrepreneurial marketing on born global performance

The purpose of this paper is to investigate born global (BG) business organizations that (from or near their founding) seek superior performance.

The methodology is based on a multi‐case analysis of interviews conducted with five BG enterprises in which it evaluates, compares and contrasts the views of owner founders.

It seems clear to the authors that organizational structure, the entrepreneurial processes adopted in creating firms, as well as marketing and learning orientation are all crucial ingredients in the successful early internationalization of enterprises from emerging economies.

Although there are a number of studies on BG firms and a well‐developed literature on entrepreneurial marketing, to the best of the knowledge, this is one of the earliest studies evaluating the synergetic effect of entrepreneurial marketing and issues that arise from the commingling of organisational dynamics, resources and the performance of small‐ and medium‐sized enterprises (SMEs) from emerging economies in the international arena. The paper contributes to scholarly discourse on the internationalization process of BG firms. The paper has practical relevance to entrepreneurs and SME from in emerging markets.