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Organisation, Communication and Co‐ordination of International Sourcing

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 1990

1565

Abstract

Many firms operating in the international marketplace are hampered by their organisational structures; that is, their structures and managerial practices do not match the requirements imposed by multinational operations. International operations require an organisational structure that can respond to the unique needs of the international environment and fully exploit business opportunities. Issues are focused on which arise when a firm implements a materials management organisational structure to sustain international operations and to exploit opportunities for sourcing abroad. The discussion examines the structural and environmental issues that must be considered in designing an effective organisation.

Keywords

Citation

Narasimhan, R. and Carter, J.R. (1990), "Organisation, Communication and Co‐ordination of International Sourcing", International Marketing Review, Vol. 7 No. 2. https://doi.org/10.1108/02651339010136578

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited

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