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Commentary ‐ A General Theory of Competition: issues, answers and an invitation

Shelby D. Hunt (Department of Marketing, Texas Tech University, Lubbock, Texas, USA)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 June 2001

3525

Abstract

Resource‐advantage theory is an interdisciplinary, evolutionary, process theory of competition that is proving to be extraordinarily provocative. A General Theory of Competition: Resources, Competences, Productivity, Economic Growth pulls together many of the articles that develop the theory. This article provides a brief overview of resource‐advantage theory, reports on two queries that have been raised by the theory’s critics, responds to the two queries, and extends an invitation to readers.

Keywords

Citation

Hunt, S.D. (2001), "Commentary ‐ A General Theory of Competition: issues, answers and an invitation", European Journal of Marketing, Vol. 35 No. 5/6, pp. 524-548. https://doi.org/10.1108/03090560110388097

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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