Commentary ‐ A General Theory of Competition: issues, answers and an invitation
Abstract
Resource‐advantage theory is an interdisciplinary, evolutionary, process theory of competition that is proving to be extraordinarily provocative. A General Theory of Competition: Resources, Competences, Productivity, Economic Growth pulls together many of the articles that develop the theory. This article provides a brief overview of resource‐advantage theory, reports on two queries that have been raised by the theory’s critics, responds to the two queries, and extends an invitation to readers.
Keywords
Citation
Hunt, S.D. (2001), "Commentary ‐ A General Theory of Competition: issues, answers and an invitation", European Journal of Marketing, Vol. 35 No. 5/6, pp. 524-548. https://doi.org/10.1108/03090560110388097
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited