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Adaptations in a supplier‐manufacturer network: a research note

Åsa Hagberg‐Andersson (Swedish School of Economics and Business Administration, Vaasa, Finland)
Kjell Grønhaug (Norwegian School of Economics and Business Administration, Bergen, Norway)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 16 February 2010

907

Abstract

Purpose

The purpose of this paper is to examine suppliers' adaptation to a major buyer, and to contribute to the findings of past research.

Design/methodology/approach

The research is based on a survey conducted among the suppliers to a major manufacturing firm as well as personal interviews with key personnel in the buying firm.

Findings

It is found that the suppliers make major internal adaptations, and that the adaptations are beneficial for the suppliers.

Originality/value

The research adds to present insights by demonstrating that adaptations are purposeful and interrelated, and demonstrates that autonomous adaptations, as suggested in past research, may be inadequate to explain the dynamics of buyer‐supplier relationships.

Keywords

Citation

Hagberg‐Andersson, Å. and Grønhaug, K. (2010), "Adaptations in a supplier‐manufacturer network: a research note", European Journal of Marketing, Vol. 44 No. 1/2, pp. 34-41. https://doi.org/10.1108/03090561011008592

Publisher

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Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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