What is the sports product and who buys it? The marketing of professional sports leagues
Daniel S. Mason
(Department of Kinesiology, University of Maryland, College Park, Maryland, USA)
25190
Keywords
Citation
S. Mason, D. (1999), "What is the sports product and who buys it? The marketing of professional sports leagues", European Journal of Marketing, Vol. 33 No. 3/4, pp. 402-419. https://doi.org/10.1108/03090569910253251
Publisher
:Emerald Group Publishing Limited
Copyright © 1999, Emerald Group Publishing Limited