The partner selection process in international joint ventures
Abstract
Argues that the motivation involved in partner selection must be distinguished from the motivation to enter into a joint venture; the latter may be considered the “ends” dimension of motivation while the former is concerned with “means”. Thus it is important to distinguish between “task related” factors and “partner related” factors in analyzing the partner selection process. Based on a survey of 42 international joint ventures in Bahrain, respondents rank partner related factors as significantly more important than task factors in selecting a partner. The existence of partner related factors as a separate construct is also confirmed by factor analysis. Further, shows that respondents’ factor scores on four factors are significantly related to the corporate history and characteristics of the corporate partner, and to the personal characteristics of the Chief Executive Officer.
Keywords
Citation
Al‐Khalifa, A.K. and Eggert Peterson, S. (1999), "The partner selection process in international joint ventures", European Journal of Marketing, Vol. 33 No. 11/12, pp. 1064-1081. https://doi.org/10.1108/03090569910292276
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited