The future of relationship marketing
Jagdish N. Sheth
(Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, Georgia, USA)
38204
Abstract
The purpose of this paper is to discover factors that led to the rise of relationship marketing in practice and academics, and what factors are likely to reshape the future direction of relationship marketing.
Keywords
Citation
Sheth, J.N. (2002), "The future of relationship marketing", Journal of Services Marketing, Vol. 16 No. 7, pp. 590-592. https://doi.org/10.1108/08876040210447324
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited