Western joint ventures in Turkey: strategic motives and partner selection criteria

This paper considers two important aspects of joint venture (JV) activity between Western firms and local partner firms in Turkey. First, the strategic motivation for JV formation is investigated for a sample of Western partner firms. The relative importance of a set of strategic motives is identified and discussed with respect to the nationality of foreign partner. Second, the paper considers partner selection criteria for the sample using a typology that distinguishes between partner‐related and task‐related selection criteria and also examines the relationship between the relative importance of selection criteria and the nationality of foreign partner.