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Development of an integrated product‐service roadmap with QFD: A case study on mobile communications

Yoonjung An (Technology Management, Economics and Policy Program, School of Engineering, Seoul National University, Seoul, Republic of Korea)
Sungjoo Lee (Department of Industrial Engineering, School of Engineering, Seoul National University, Seoul, Republic of Korea)
Yongtae Park (Department of Industrial Engineering, School of Engineering, Seoul National University, Seoul, Republic of Korea)

International Journal of Service Industry Management

ISSN: 0956-4233

Article publication date: 10 October 2008

3697

Abstract

Purpose

The purpose of this paper is to provide a concrete integrated roadmap structure and a supporting tool for efficient roadmapping, to enhance interdisciplinary research on product‐service.

Design/methodology/approach

The paper first clarifies definitions based on literature review. Next, the integrated roadmap structure is designed by overcoming limitations of the existing product‐service roadmaps. Lastly, a modified quality function deployment technique is developed to be used as a means for the integration process and applied to the mobile communications industry for the case study.

Findings

The suggested roadmap and roadmapping process have potential advantages that can help strategic planning and management of product‐service.

Research limitations/implications

There are issues related to complexity of the suggested technique and completeness of the case study.

Practical implications

The suggested approach stimulates communication and knowledge sharing between manufacturers and service providers, providing a useful guidance to picture the long‐term future from the same perspective.

Originality/value

The paper provides a holistic approach on the development of the product‐service sets, which is characterized by many challenges and uncertainties.

Keywords

Citation

An, Y., Lee, S. and Park, Y. (2008), "Development of an integrated product‐service roadmap with QFD: A case study on mobile communications", International Journal of Service Industry Management, Vol. 19 No. 5, pp. 621-638. https://doi.org/10.1108/09564230810903497

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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