Supply Chain Design in the Food Industry

The concepts of hybrid supply chain strategies and the decoupling point are applied to a poultry supply chain experiencing high demand uncertainty in an inflexible production environment. Several solutions are proposed for this supply chain to cope with high demand uncertainty. The customer order decoupling point, the product differentiation point and the information decoupling point play a central role in these solutions. Because of specific characteristics of the poultry supply chain, the opportunities for a leagile supply chain design are limited.