Virtual prototyping for customized product development

Customized product development is facing the challenges of maintaining mass producibility and exploring customer perception on target products. This paper reports an approach by combining virtual prototyping (VP) with design by manufacturing simulation techniques. By constructing virtual prototypes, accurate assessments of mass producibility and customer acceptance will enable better informed design of customized products. The primary goal of VP for customized product development is to provide a multidisciplinary design definition and rapid prototyping environment for concept development and a tailored, scenario‐based simulation environment for concept evaluation within a single facility. This design environment facilitates the capture and utilization of information generated during the design phase, and the simultaneous generation, at design time, of manufacturing, materials, costing, and scheduling data, together with visual evaluation of customer perception on target products, hence supporting the implementation of concurrent engineering.