Market segmentation in hospitality research: no longer a sequential process
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 1 December 1998
Abstract
Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research, deeper examination of segments, identification of difference between markets, and more segments.
Keywords
Citation
Bowen, J.T. (1998), "Market segmentation in hospitality research: no longer a sequential process", International Journal of Contemporary Hospitality Management, Vol. 10 No. 7, pp. 289-296. https://doi.org/10.1108/09596119810240924
Publisher
:MCB UP Ltd
Copyright © 1998, Company