Ethics ‐ marketing ploy, or just the best business proposition?
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 April 1996
Abstract
Discusses whether there is any business sense in organizations acting ethically, i.e. whether it is profitable. Examines various ethical companies and their behaviour. Debates whether or not it pays organizations to sell ethical products and treat both customers and employees ethically.
Keywords
Citation
Davis, R. (1996), "Ethics ‐ marketing ploy, or just the best business proposition?", Managing Service Quality: An International Journal, Vol. 6 No. 2, pp. 6-10. https://doi.org/10.1108/09604529610109693
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited