Emerging trends in Ukrainian management styles and the challenge of managerial talent shortage

Many Ukrainian firms experience managerial difficulties due to a lack of qualified managers. This shortage of managerial talent affects many firms, regardless of their size and origin. To solve this problem, small/entrepreneurial firms as well as medium‐size firms rely mainly on their own managerial talents, while larger organizations turn to consulting management. Consulting management in the Ukraine is still in its infancy and suffers from a lack of managerial and restructuring experience in a free‐market economy. This paper explains an organizational improvement model developed based on a small advertising agency that could be generalized for use by other firms.