Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152682. When citing the article, please cite: John Saunders, Fu Guoqun, (1996), “Dual branding: how corporate names add value”, Marketing Intelligence & Planning, Vol. 14 Iss: 7, pp. 29 - 34.