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Boeing's offshoring woes: seven lessons every CEO must learn

Stephen Denning ((steve@stevedenning.com))

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 26 April 2013

4031

Abstract

Purpose

The author's research using published internal reports and news reports suggests that some of Boeing problems with its innovative 787 Dreamliner aircraft are symptoms of a deeper calamity that has been causing US industry to waste away for decades: flawed offshoring decisions by the C‐suite. This paper aims to address this issue.

Design/methodology/approach

The paper defines seven lessons about the risks of outsourcing that executives need to learn from observing the problems Boeing is having with the 787 plane.

Findings

The paper finds that in analyzing offshoring, firms must get beyond rudimentary cost calculations focused on short‐term profit and consider the total cost and risk of extended international supply chains.

Practical implications

In contrast to Boeing's practices, what Apple has done has worked amazingly well, because they have the capability to do the perfect prototype in the USA, before it gets offshored to Foxconn.

Originality/value

In addition to highlighting the risk of attempting to offshore technological innovation, the paper offers a vision for the future. Success in this new world of manufacturing will require a radically different kind of management. It will require a different goal (adding value for customers), a different role for managers (enabling self‐organizing teams), a different way of coordinating work (dynamic linking), different values (continuous improvement and radical transparency) and different communications (horizontal conversations).

Keywords

Citation

Denning, S. (2013), "Boeing's offshoring woes: seven lessons every CEO must learn", Strategy & Leadership, Vol. 41 No. 3, pp. 29-35. https://doi.org/10.1108/10878571311323190

Publisher

:

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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