The role of language skills in corporate communication
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 September 2004
Abstract
The international firms' management of subsidiaries abroad necessarily implies the question of how to manage language problems. Even if this is obvious, only a few researchers have dealt with the problem of language skills in corporate communications as this paper will show. This paper will furthermore discuss how Danish firms with subsidiaries in France solve their language problems. The paper points out different kinds of solutions to the language problems and shows the consequences of these solutions. Typically the firms have no language strategy, which results in a muddling‐through the day‐to‐day problems of how to communicate.
Keywords
Citation
Andersen, H. and Rasmussen, E.S. (2004), "The role of language skills in corporate communication", Corporate Communications: An International Journal, Vol. 9 No. 3, pp. 231-242. https://doi.org/10.1108/13563280410551150
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited